Facebook announces new tools to push e-commerce

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In a bid to become an online shopping destination, the world’s largest social network Facebook Inc. has announced a raft of new tools to help businesses establish more direction connection with potential customers on its app.

Vice President of Business Products at Facebook Karandeep Anand said the updates will help Facebook, already a leader in digital advertising, offer personalized shopping experience to its users.

Businesses are advised to add a button on their Instagram profiles to allow visitors to get in contact via Whatsapp message.

A day before new business tools were launched, Whatsapp began piloting a new business directory in Sao Paulo, Brazil by enabling users to find shops and services on its app for the first time.

According to Anand, though the pilot is limited to one city in Brazil, other places like India are also among candidates for expansion as the Facebook-owned messaging app is widely used there.

On another front, Facebook unveiled a plan to test the option of sending business emails through Facebook Business Suite, which lets firms manage their presence across the social media giant’s apps and simplify the way of reaching customers.

A new ability called “Work Accounts” will be also in beta to allow managing business pages without logging in personal accounts.

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