YouTube surpasses the $3 billion mark in consumer spending


According to App Annie, global consumer spending on YouTube reached $3 billion in October 2021. According to the research, iOS devices were the driving force behind expenditure. It also ranks seventh in the world for non-gaming applications in terms of lifetime downloads. YouTube is the third most popular app in the App Store, and it is the most popular live streaming app.

According to expenditure, the leading markets were the United States, Japan, Australia, and Canada. The video platform’s continuing diversification of its offering, which now includes paid subscriptions and premium content, is responsible for most of the income increase.

The date indicates that consumers are willing to pay for an ad-free, mobile-friendly premium video viewing experience.

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